If your business is yet to take advantage of the opportunities offer by the various digital marketing channels, then you are not planning to remain in business for long. Digital marketing strategies, unlike the traditional marketing methods, allows you to place your products or services in front of a huge number of prospective customers within a short time and on a far low budget. The digital marketing strategies help in the promotion of products or brands via different electronic media that allow organizations to analyze their marketing campaigns in order to understand what is working and what isn’t.

Types of Digital Marketing

The term digital marketing covers a wide range of marketing activities deliver via the electronic media. Digital marketing refers to advertising delivered through digital channels such as search engines, websites, social media, email, and mobile apps, etc. The following is a list of some digital marketing channels and a brief description of how they work.

  1. Paid Search

Paid search are advertisements that appear when a person is searching for a particular keyword or term in the search engines. These are often referred to as pay-per-click (PPC) advertising, which refers to “sponsored results” on the top or side of a search engine results page (SERP). Paid search marketing is a highly effective and flexible form of digital advertising for many different types of organizations.

Digital marketing with Pay-per-click and SEO
  1. Search Engine Optimization (SEO)

Search engine optimization has to do with the process of optimizing the content and the technical set up of your website so that your pages appear at the top of a search engine result when people search for a specific set of keywords. This digital marketing strategy will help you to attract visitors to your website when people search for products, services, or information related to your business.

  1. Content Marketing

Content is at the center of all forms of digital marketing. In fact, content is king. To drive the sales of your products and services, you will need to create unique promotional and educative content relevant to your audience. This will inspire people into taking action.

  1. Social Media Marketing

Today, the social media has become the profit center for many businesses. People aren’t just watching videos and posting their selfies on social media, they use these platforms to research and discover details about brands or products before making decisions. The more your audience is sharing your post with family and friends, the more they are placing your products or services before your potential customers.

Social Media Influencer: Jane Chuck, Daphne Charis, Mira Flizah, Harmini Asokumar. Photo credit to Vulcan Post
  1. Email Marketing

Email marketing is another channel of digital marketing that organizations are using for product campaign. It is the easiest and quickest way to reach your target audience. In order to make a successful email campaign, your content must not only be engaging, but must also be relevant, strategic, informative, and entertaining.

6.  Mobile Marketing

The advent of the smartphone has made doing business a lot easier. As mobile devices become an increasingly integral part of our lives, the channel has become an effective medium to reach your target audience. Depending on which option is suitable for your business, you can reach your prospects directly through calls, SMS or MMS.

The bottom line is that with the various digital marketing channels, business owners can monitor things like what is being viewed, how often and for how long, sales conversions, what content works and doesn’t work, etc.

Importance of Digital Marketing to Your Business

Here are some of the reasons why you need digital marketing for your business marketing campaign.

  1. It helps you to set a marketing goal

Since your digital marketing strategy can easily be measured in terms of effectiveness and results, it makes it easier for companies to evaluate they are fairing. This helps companies to gain insights into the resources they would need to set their goals and reach their objectives.

  1. You Will Get to Capture Your Online Market Share

Digital marketing helps you to capture your online market share. Customer demand for yourproducts or services may be underestimated if you haven’t used the digital marketing strategy. You get to know the dynamics of your customers in order to meet their needs.

  1. You Will be Able to Stay Ahead of Competitions

Adopting the digital marketing approach to reaching your customers will help you to stay ahead of competitions. In fact, ifyou don’t have electronic marketing strategies for your business, you will be leaving money on the table for your competitors to grab.

  1. Powerful Online Value Proposition

Your online presence will give you the opportunity to build powerful online customer value proposition that people can identify with. This helps your customers to define you and want to stay loyal to your product or service.

  1. It helps you to know your online customers

Through the instant feedback that you get, you will be able to know what your customers really want from you. This will give you opportunity for improvement in the areas where you’re lagging behind.

  1. It is cost-effective

Digital marketing campaign eats far less into your marketing budget compared to print and TV advertisements. It doesn’t require duplication of resources.

  1. It helps you to build dynamic business environment

The electronic business environment is in rapid movement, which requires constant updates. The changing dynamic of the various digital platforms indicate that you must stay on top of your games to remain competitive. For you to keep up with the online digital environment, you must build a flexible business environment.

  1. Timely and Measurable Results

Your company’s website analytics will help you to see the results as soon as you wish. This gives you the unfair advantage to adjust parameters until you arrive at favorable outputs


Digital marketing strategy is a sure-fire way to put your business on the right track towards success. Once you’re able to get the basics right, then you can progress by improving on the key channels like paid search marketing, site user experience, email and social media marketing, among others. So, if you have not integrated digital marketing strategies into your business, it’s time to do the needful.


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